Football is my life … and I LOVE IT!
I think about football every morning on my way to work. My boys play, my daughter cheered and my husband coached football. Of course, it wouldn’t be Texas if our social calendar didn’t revolve around those Friday Night Lights of high school football. And, it wouldn’t be Sunday without the DALLAS COWBOYS.
Football is the fabric of who I am; it’s in my DNA. I am PASSIONATE about the game, and I am fortunate that every day I get to live it.
I work in a world where FOOTBALL is king, INTENSITY rules, PERSERVERANCE dominates, TEAMWORK is a requirement and INTEGRITY is expected.
Is it a man’s world? Many say yes. That may be the perception, but it’s not the reality. More and more women are identifying themselves as avid fans of our game.
Today, 45 percent of NFL fans are women!
Like you, they are not just attending the game as someone’s date. Women are coming because they love football. They are some of our most passionate fans. They understand the strategy of the game, and want to gain insight into the players and the team.
And while there are many ways to follow the Cowboys, there has never been one that looks at the game from this unique perspective … until now.
That is why we are excited to launch 5 POINTS BLUE, a new enhanced social media and content-driven website.
Just as the name 5 POINTS BLUE represents our iconic star and the strength of our brand, this site represents who we are on the inside, the strength and diversity of our avid fans.
We will take you under the helmet and into the lifestyle of the Cowboys, your favorite players and coaches, and provide hard-hitting football facts, health and wellness tips, entertainment updates, fashion, tailgating and more! We will help you get your GAMEFACE on just in time for the season.
Join us on 5 POINTS BLUE for your daily dose of football as we make a more meaningful connection to you … The COWBOYS WAY!
Cheers!
Charlotte
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